Why brands like Coca-Cola are monitoring the CBD market?
The Coca-Cola Company recently mentioned to be “closely watching” the growth of cannabis drinks meaning it could potentially enter the market with a cannabidiol beverage product.
A recent article from The Independent mentioned that Coca-Cola’s revelation happened after conversations involving a Canadian cannabis company, Aurora Cannabis to bring into life drinks infused with CBD.
The beverage giant followed up and added it was considering to get into the market by using Cannabidiol as an ingredient in “wellness” beverage, but no formal decision has been confirmed on whether or not to actually invest.
Coca-Cola clearly stated: “We have no interest in marijuana or cannabis,” but also mentioned “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
Unlike other substances that can be found in cannabis, such as THC, Cannabidiol or CBD is non psychoactive and is safely used. CBD supplements have no or extremely low traces of THC (usually under 0.3%) which won’t get people “high”. It’s very important to differentiate THC and CBD to better understand why established companies are exploring business opportunities around cannabis. This also shows the growing acceptance of the cannabis plant by those big corporations.
This is why Constellation Brands previously acquired a minority stake in a Canadian marijuana producer in 2017.